Business Insider (syndicated to AOL & Yahoo and picked up by international outlets)
https://www.aol.com/news/saved-3-million-afraid-spend-105004794.html
Scott Scovel’s December 2025 Business Insider essay on the psychology of shifting from saving to spending in retirement achieved noteworthy international traction. The piece ranked within the top 1–5% of all BI stories, was syndicated in the United States through Yahoo and AOL, and was subsequently translated or adapted by multiple major foreign news outlets in Latin America, Asia, and Europe.
Estimated Global Reach:
800,000 – 1.5 million readers worldwide
(includes full reads and partial readers across BI, syndication, and foreign outlets)
United States: Business Insider with additional syndication through AOL and Yahoo.
International: El Universo (Ecuador), Bitácora (Uruguay), Noticias Huesca (Spain), Liberty Times (Taiwan), Hong Kong Economic Times (Hong Kong), Malaysia News (Malaysia), Business Insider Deutschland (Germany), NV.ua (Ukraine), NEFES (Turkey via Instagram reel), and additional foreign publications.
U.S. Coverage
- Business Insider: 200,000–400,000 full readers
- Yahoo + AOL syndication: 50,000–100,000 full readers
- Additional U.S. exposure through BI newsletters, Google Discover, and social media: 150,000–400,000 partial readers
International Coverage
Scott’s story was translated or adapted by outlets including:
Latin America / Spanish
- El Universo (Ecuador) – National daily newspaper
- Bitácora (Uruguay)
- Noticias Huesca (Spain)
Asia / Chinese-Language
- Liberty Times (LTN) – Taiwan’s leading newspaper
- Hong Kong Economic Times (HKET) – Hong Kong’s major financial daily
- Additional rehosts: BTCC, Pickastock, and Taiwanese/Hong Kong finance aggregators
Europe
- NV.ua (Ukraine) – Ukrainian + Russian editions
- Business Insider Deutschland (Germany)
Estimated international full readers: 100,000–250,000
Estimated partial readers: 200,000–500,000
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